Bear & Fig
The Challenge:
Pronunciation can be a bear sometimes, especially when you toss in an accent or a good ole southern drawl. Baron Fig was sponsoring a few episodes of the Master of One Network podcast. During the sponsorship segment, all the Baron Fig notebooks and goodies were mentioned along with the website. What was said “head on over to baronfig.com,” what we heard was “head on over to bear & fig dot com.”
The Solution:
After lots of laughter, I set to work envisioning what Bear and Fig could be and developed a lifestyle brand for the adventure seeking family.
Sketches
After the little mondegreen was born, I set to the task of building an logo and began building out brand elements. Sketches were quick and dirty as they most often are, but you can see where things are heading.
Accessibility has become a huge part of the digital aspect of a brand. Time and care was taken to run contrast measurements to ensure they would pass A11Y standards for the brands primary colors.
